Sales Promotion

1. Promotion Design

Experience tells us that the most effective consumer promotions are simple, easy to enter and have an element of fun. They should be themed to suit the product or service they are promoting and they should be presented at the point of purchase in a colourful and visually appealing way.

2. Theme Promotions

Theme promotions linked to a sweepstakes prize and bonus offers help get customers through the door and increase transaction levels.

3. Added Value Promotions

A gift with purchase can motivate customers to buy now.

4. Loyalty Promotions

Loyalty promotions are a great way to keep customers coming back.

5. Account Specific Promotions

Account specific promotions workto the collective benefit of both the participating retailer and the brand marketer.

6. Instant Win

Instant win games stimulate impulse purchasing and build goodwill.

7. Interactive Promotions

Unique promotions, inviting customer interaction, add fun to your marketing activities and help to prompt a positive consumer reaction.

8. Scratch & Win

The most popular form of instant prize promotion. SAM carefully manage all legals, prize logistics and security.

9. Promotion Innovation

Innovative brand building activity, tailor made to specific retailers is a sure way to lift sales and strengthen trade relations.

Legal Requirements

SAM can manage the permit application process for complex trade and consumer promotions. We also offer input relating to ACCC regulation.
SAM is a member of the Australasian Promotion Marketing Association and is regularly updated on legislative changes affecting the advertising and marketing industry.

Sales Promotions

Response mechanisms, including in-store entry, instant win, on-pack offers, mail, phone, fax and electronic lodgement, cater for the varied lifestyles and aspirations of today’s consumers. SAM can help you develop effective promotions to increase sales, stimulate trial, promote brand switching and build product visibility.