Promotion Permits & Administration

Lottery Regulation

Australia’s lottery regulation is fragmented by state specific guidelines and many marketers lack the time to apply for permits. SAM are familiar with state rules and procedures relating to trade and consumer promotions and can streamline the permit application process to apply for permits on your behalf and keep your promotional schedules on track.

Promotional Response

SAM can capture any form of response: web, post, email, face to face survey, phone interview, voice recording or SMS. We can advise you which system is best suited to your given market.

Prize Draws, Scrutineering & Fulfilment

SAM can manage all aspects of both electronic and manual prize draws. In accordance with state lottery regulations authorities are formally notified as to the winners details at the conclusion of a promotion. If required SAM can coordinate scrutineering of prize draws and deliver prizes direct to winners.

Entry Analysis & Reporting

Competition entries, consumer response or feed - back can be incorporated into structured reports for analysis and on going promotional use subject to privacy compliance. Tracking of promotional incentives is imperative and SAM can design practical tracking systems.

Customer Relationship Management

Once you have captured valuable customer information and market intelligence don’t waste it! SAM can review and evaluate your knowledge bank and data base on an on going basis to develop targeted programs which increase customer retention and lift the performance of sales teams. Target the clients and prospects that have shown an interest in specific products or services and cut back on expensive advertising that may not be working. Focus on the clients who want to buy from you. Keep in touch with informative news letters or reports and relevant promotional campaigns designed to meet your budget.