Point of Purchase Marketing

The experts in point-of-purchase campaign management

P.O.P Central, a specialised division of SAM, work closely with retail marketers to develop and manage point of purchase promotional programs. Our goal is to make retail networks more profitable via the implementation of disciplined sales promotion and point of purchase marketing techniques.

Service Offerings

1. •Appraisal of existing retail marketing and merchandising
   

2. •Strategic development of promotional programs to be funded by suppliers (co-operative marketing contributions)
   

3. •‘Shop within a shop’ profit centre category creation
   

4. •Design and manufacture of merchandising fixtures and fittings to display supplier promotions
   

5. •Promotional campaign management
   

6. •Point of Sale design and production
   

7. •Point of Sale distribution
   

8. •Preparation of Trade Marketing material to sell in promotions to retailers
   

9. •Incentive programs designed to boost the performance of sales staff
   

10. •Campaign measurement – supplier liason and on-going program development